We are excited to announce that Lion Capital is now a minority investor in Hatch Beauty!
This announcement marks a new and exciting phase allowing us to scale our ability to innovate in the health, wellness and beauty spaces.

“We’re looking forward to supporting Tracy and HATCHBEAUTY during its evolution… Tracy has an innate ability to identify what's missing in the beauty space and use her business savvy to execute big ideas that fill in those gaps. The future is bright for HATCHBEAUTY, and Lion Capital is pleased to be part of it.” - Matt Nordby, Partner, Lion Capital



In a Can

Introducing Body Breakthrough.

A revolutionary hair volumizer from Orlando Pita Play. The formula features advanced polymers and a proprietary 5 protein complex, clinically proven to increase hair lift and hair diameter. The unique formula “recharges” hair volume the next day with the addition of heat.

Available at ULTA and QVC


We keep our fingers on the pulse of what-comes-next. Trend intelligence has always been the backbone of what we do. That is why beauty brands and retailers call on us to advise them through the development of new initiatives. HATCHBEAUTY is able to uniquely identify trends and whitespace opportunities in the beauty space which has translated to some of the industry’s most exciting and profitable formulations, products, and brands.



We understand retail and are experts in every channel of distribution. We ensure our brand concepts resonate with the targeted customer with considerations of the retail environment, platform, and programs before we start development.



We believe in order to effectively market a brand, branding and product development must happen hand-in-hand. A singular vision is carried through from concept to formulation. There is magic in the makeup.



We like to complete the circle. We offer best-in-class innovation, product development, and branding coupled with vertically-integrated testing and manufacturing capabilities, all in the United States.

We Are In Demand

We influence, guide and advise some of the industry's most exciting and disruptive brands from small start ups to the well established, multi-billion dollar companies. Our clients include prestige brands, CPG companies, pharma companies, contract manufacturers, digital direct-to-consumer brands, and many of the country's largest retailers.

A Facial In a Foundation

Introducing Bliss Ex”glow”sion Triple Oxygen Serum Foundation.

Born from the best-selling Ex”glow”sion Triple Oxygen Cream at the legendary New York City Bliss Spa, this traceless, fluid foundation utilizes innovative ingredients and exclusive oxygen technology to help revitalize skin for a healthy, glowing, youthful appearance.


Available at Kohl’s and Beauty.com


Client Testimonials

HATCHBEAUTY truly embodies a full-service company that is knowledgeable from design to manufacturing to distribution. We wanted to work with a company that could relate and speak to all the facets of the industry in order to provide us with the best branding experience and outcome.

– Lauren Wolk, Vice President of Sales, Goldfaden MD

They have been instrumental in helping us think through the very large and complex beauty and skin care industry as DSC looks to make its mark there. With them you gain decades of experience, and all the handholding you need to take advantage of it.

– Michael Dubin, co-founder Dollar Shave Club

HATCHBEAUTY has been unbelievably helpful throughout the development process. They have so many ideas and were able to understand how my vision would succeed at stores.

– Salma Hayek, NUANCE Salma Hayek

They helped us with the entire rebranding process, as well as all of our specific packaging choices. Our new look reflects the vision of our brand – we’re thrilled with it.

– Francisco Gimenez, co-founder eSalon

Jenna Hipp
Naturewell Coconut Oil
Orlando Pita Play
Kristofer Buckle
Circle of Friends Swimmers Collection

In The Press

“This product-development pro has married some of mass’s largest retailers, from Costco to CVS, with celebs and artists for a winning formula in the area of proprietary brands.”

— Beauty Inc Nov 2015

“HATCHBEAUTY is a company that builds beauty brands from concept to manufacturing.”

– Bloomberg July 2015

“HATCHBEAUTY cracks the code with a three-pronged approach. The award-winning agency division cultivates 360-degree campaigns, the products division provides turnkey brand building, and the labs division completes the process with the filling of the product along with testing and research. With its manufacturing arm, HATCHBEAUTY offers vertical integration to deliver products at a lightning pace and at economical costs.”

– CEW September 2014

"HATCHBEAUTY is a beauty industry company, but they operate like a life science company. It’s an interesting cross pollination.” She calls it a good fit for the region.”

– Biz Journals July 2012




HATCHBEAUTY is an exciting place to be.

Our office is an energetic, collaborative work space that allows people to turn passion and enthusiasm into products that tell stories.

Everyday at HATCHBEAUTY is different. We shift as trends change. We innovate to create diverse and compelling products.

We are a team comprised of amazingly talented people all sharing a single mission…to create brands that matter.

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